New Zealand photographer Dave Richards shot the image of John Key at an event in 2014.

Scott Morrison’s ‘back in black’ social media marketing campaign copycat

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If imitation is the greatest sort of flattery, Scott Morrison’s political cousins throughout the ditch should be emotion mighty happy this 7 days.

On Tuesday, the Key Minister shared a black-and-white portrait of himself, with the phrase “back in black” printed throughout the base, throughout his social media channels.

It was to foreshadow the announcement in that night’s Funds of a projected return to surplus for the to start with time in 12 many years.

But now it has emerged that the marketing campaign is a immediate duplicate of 1 rolled out in New Zealand by the Nationwide Get together and then Key Minister John Vital practically 5 many years back.

Scott Morrison shared this image on his social media accounts on Tuesday.

Scott Morrison shared this graphic on his social media accounts on Tuesday.Supply:Instagram

John Key and the National government in NZ rolled out this campaign in 2014.

John Vital and the Nationwide governing administration in NZ rolled out this marketing campaign in 2014.Supply:Equipped

Mr Morrison’s endeavor was widely panned by numerous owing its resemblance of an album protect and for also showing up to clearly show the PM sitting down in a rest room cubicle owing to its restricted cropping and distinction, as nicely as his uncomfortable pose, in accordance to on the net critics.

By comparison, Mr Key’s photograph was nicely-obtained at the time and is of a greater regular — devoid of the appear and experience of a bathroom.

Regardless of that, the blatant copycat act was recognized by NZ Nationals member Sam MacDonald, who shared a aspect-by-aspect comparison on Fb.

“How’s this!” Mr MacDonald, an accountant, wrote in a caption accompanying the visuals.

Scott Morrison

Scott Morrison’s political cousins throughout the ditch have pointed out the copycat act.Supply:Equipped

New Zealand photographer Dave Richards shot the image of John Key at an event in 2014.

New Zealand photographer Dave Richards shot the graphic of John Vital at an party in 2014.Supply:Equipped

The portrait of Mr Vital was taken by photographer Dave Richards at a Younger Nationals party in 2014.

It was then employed as section of a marketing campaign to encourage the government’s return to funds surplus later on that yr.

In his Budget, Treasurer Josh Frydenberg projected a surplus of $seven.one billion in 2019-20 — a celebrated accomplishment for the Coalition Govt.

Mr Morrison is extensively envisioned to connect with an election in just the up coming 7 days, probably as early as this weekend, which would see the region go to the polls in mid-May perhaps.

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